
Call of the Wild Ltd has been chosen by a judging panel including
Deborah Meaden, of the
BBC's Dragon's Den fame, and other leading entrepreneurs such as Bebo Founder Michael Birch as a winner of Smarta.com’s inaugural
‘Smarta 100’. Not only did Call of the Wild make the Top 100 Small Companies in the UK it was also voted in the Top 5 for its Business Ethics.
The Smarta 100 is the ultimate business accolade, recognizing the UK’s smartest small businesses. Smarta.com has uncovered remarkable companies who have gone the extra mile to differentiate themselves from the market or found clever ways to compete, from their marketing plan to their ethical stance. The result is a fascinating insight into the unique business ideas that are thriving in the current economic climate.
Business isn't always about bulging bank balances. The top 5 for ethics category chose "companies are out there to make a positive impact on the world. They dedicate themselves to protecting our environment, helping people more vulnerable than themselves and rejuvenating communities starved of socio-economic opportunity."
Deborah Meaden commented:
“Discovering great new businesses is a passion of mine as is encouraging businesses to think and work better. The Smarta 100 does both of these things – and celebrates the best of British business at the same time. I was delighted to see ambitious people saving hard and raising finances to turn their ideas into flourishing businesses ”
Read more about the award and the SMARTA 100 Top Small Companies in the UK